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How big is your company?

This FAQ came up as a result of a purchase I made from a company on the Internet.

The company is not in Gold Plating Equipment or Automotive Accessories. Exactly who they are is not important.

The point was they had a good looking web site and were prompt to answer my e-mail inquiry. They came up with a solution and I ordered it.

When the box arrived, I noticed it was sent by INSURED PRIORITY MAIL. The return address was a rubber stamp on the outside of the box and they literally wrote my name in on the box. The box itself was previously used as an ULTRA SLIM-FAST COCOA ALMOND CRUNCH YOGURT COATED NUTRITIOUS SNACK BARS box.

This BOX got me thinking.

ULTRA SLIM-FAST is a well known product but has nothing to do with what I ordered either.

I am sure the exterior box was suitable packaging, and protected the contents during shipment.

The issue is, "How big is your company?"

From what I got, I suspect the company I ordered from is a very small company, probably run by one or two people, operating out of a small room in their house or apartment, who have a good looking web site and are able to serve their customers.

Does being a small company present a problem? Not necessarily! And, the company I ordered from had what I wanted and needed, when other companies in a similar industry I have visited, did not have what I wanted and needed. I do not ever expect to rely on them for a WARRANTY.

So, what about AMERICAN GOLD, how big is American Gold?

American Gold is a subsidiary of SMC Auto Accessories, Inc..

SMC Auto Accessories, Inc. became a member of SEMA (Specialty Equipment Market Association) in 1990, and have participated in many SEMA Shows since then.

Both American Gold and SMC Auto Accessories, Inc., operate as WHOLESALE BUSINESSES out of the Commercial Building we own, at 217 East Lincoln, Reading, Michigan.

The reason to stress a WHOLESALE BUSINESS is simple. We do not have a "showroom" or "retail sales" area. We have offices and a warehouse.

The Commercial Building is undergoing extensive renovations during the Spring of 1999. We made alternative arrangements for office, warehouse, and the shipping of products to our customers. Service to our customers will continue without disruption during the extensive renovation work.

Once we finish the renovations, we will post a photo of the facilities on this site.

If you are ever in the Reading Michigan area, please stop by. We are not conveniently off either a Freeway or Interstate, but we are close. 

We are 15, or so, miles north of the Western Entrance / Exit of the Ohio Turnpike. Which is right before the Indiana Toll Road. Actually, the Highway 49 Exit is right in-between the two toll roads. If you have a Rand McNally Road Atlas, you will find Reading on the map!

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GOLD PLATING SOLUTION PRICES MUST NOW BE QUOTED DIRECT
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American Gold Plating Equipment & Supply

A Division of SMC Auto Accessories, Inc.
217 East Lincoln - Reading, Michigan 49274

VOICE 800-245-7450 - FAX 517-278-6267

International Customers call 517-278-7203

Web Site www.americangoldplating.com  

E-MAIL smcauto@dmci.net

We are a member of the Hillsdale County Chamber of Commerce & SEMA.

Copyright © 1997 American Gold Plating Equipment & Supply
Last modified: January 5, 2008